An independent local journal · California

The village of Los Angeles.

An oasis of mountains, villagers, history, familiar faces and unexpected stories. Welcome to Sierra Madre, from someone who actually lives here.

Sierra Madre, CA · 91024
The Village of Los Angeles.
The journal

More than a place to pass through.

Sierra Madre has its own rhythm. Tree-lined streets, old buildings, mountain trails, neighborhood traditions, and people who make a small city feel like a village. The best way to understand it is to spend some time here.

Tree-lined Sierra Madre neighborhood street
Places & people

A village worth walking

From Kersting Court to the Canyon, the streets themselves are part of the attraction.

Explore ↗
San Gabriel Mountains landscape near Sierra Madre
History & perspective

A story older than the city

The region’s indigenous history, settlement, and the complicated stories behind familiar places.

Read stories ↗
Local café interior
The local lexicon

ABC Sierra Madre

Conservative hippies. Day drinkers. Bears. Because yes, bears.

Read the ABC ↗
Introducing · one signature experience

The Sierra Madre Experience

History, mountains, culture, local life, food and drinks. Not a checklist of attractions: a proper introduction to this remarkable corner of Los Angeles.

One thoughtfully curated tourPrivate & small-group inquiries
Food & drink stopsIncluded in the proposed experience
Discover the experience
Food and drinks at a local gathering
Original archival image from the original website archive. A food-and-drink component will be part of the signature Sierra Madre experience.
The village A to Z

Not your ordinary local guide.

The original ABC is part neighborhood guide, part local anthropology, and part slightly mischievous observation. We've kept that spirit intact.

Read the ABC
A few letters

B — Bears

Because yes, bears.

C — Conservative hippies

Yes, this town has a good few of them.

D — Day drinkers

A lot of people are retired in town.

V — Village

Because it's the village of Los Angeles.

Neighbor spotlight · 91024

Good neighbors take care of each other.

Meet K91024, a local dog-walking and pet-sitting service serving Sierra Madre and nearby communities. Inquiries are coordinated through Sierra Madre Life.

Meet K91024
Local service
Dog walking.
Pet sitting.
Care close to home.

Sierra MadreArcadiaMonroviaNearby areas
Keep discovering

Some places are better understood slowly.

We'll keep adding observations, interviews, discoveries and useful local knowledge as this project grows.

Visit the journal